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What is Domain Authority?
Domain Authority (DA) is a metric that is used to predict how well a website will rank on search engines. It is based on a 100-point logarithmic scale, and is calculated by Moz, an SEO software company.
A website's DA can be improved by increasing the number of high-quality inbound links from other websites.
Why is Domain Authority Important?
DA is important because it is one of the many factors that search engines use to rank websites. A website with a higher DA is more likely to rank higher in search engine results pages (SERPs), and consequently, receive more traffic.
How is Domain Authority Calculated?
Domain Authority is calculated by Moz using a combination of multiple factors, including link equity, link profile, and MozRank.
How Can I Check My Domain Authority?
You can check your Domain Authority using Moz's free Domain Authority Checker tool.
What is a Good Domain Authority Score?
A good Domain Authority score is anything above 50. However, a score of 80 or above is considered excellent.
How Can I Improve My Domain Authority Score?
There are a number of ways you can improve your Domain Authority score, including:
- Creating high-quality content that other websites will want to link to
- Building links from high-quality websites
- Promoting your website on social media
- Creating an XML sitemap and submitting it to search engines
- Optimizing your website for on-page SEO
- Avoiding black-hat SEO techniques that can get your website penalized
Conclusion
Domain Authority is a metric used by search engines to rank websites. It is based on a 100-point logarithmic scale, and is calculated by Moz. A website's DA can be improved by increasing the number of high-quality inbound links from other websites.
You can check your Domain Authority using Moz's free Domain Authority Checker tool. A good Domain Authority score is anything above 50. However, a score of 80 or above is considered excellent.
There are a number of ways you can improve your Domain Authority score, including creating high-quality content, building links from high-quality websites, promoting your website on social media, and optimizing your website for on-page SEO.